AEGON's operating structure emphasizes the importance of local businesses within a global group. This principle is also reflected in the company's approach to issues of corporate responsibility. AEGON sets out a general corporate responsibility framework, as well as a Code of Conduct for all company employees. Each country and business unit is, however, encouraged to identify and focus on issues that are specific to its local situation.

Broadly, AEGON's corporate responsibility policies and initiatives can be seen in practice in three different areas: the Marketplace, the Workplace and the Wider Community. These policies and initiatives help define how AEGON behaves to its key stakeholders - its customers, shareholders and business partners, its employees, and the communities in which the company operates.