AEGON’s sponsorship strategy is designed to support sports and culture while increasing awareness of the AEGON brand name and reputation in key markets.
AEGON sponsors sports and culture all over the world
AEGON’s sponsorship mission is to support and encourage inspiration and excellence. The company has been the primary sponsor of the Dutch soccer team Amsterdam Ajax since 2008. In our principal markets in the United States, the Netherlands and the United Kingdom, we sponsor tennis, golf and rowing.
Many of our sponsorships include an effort to reach out to promising youth. These partnerships allow us to reach out to the players and performers of tomorrow, as well as the fans of today.