Since 2008, AEGON has been the main sponsor of Ajax, a leading soccer club in the Netherlands. The Ajax team has been a dominant force in Dutch soccer since 1918, winning a total of 29 national league titles.
Ajax have also enjoyed considerable success in Europe over the years, and have built a passionate following not only in the Netherlands, but also in Asia, Africa and Latin America. The national and international appeal of Ajax gives AEGON more brand exposure in our global business markets.
As part of the sponsorship deal, AEGON’s name appears on Ajax’s red and white jerseys made famous around the world by Johan Cruyff, Dennis Bergkamp and Marco van Basten.
Ajax Youth Academy
AEGON and Ajax share goals to encourage inspiration and excellence. Ajax Youth Academy is world famous and known as the breeding ground of Dutch soccer. The goal of Ajax is to form talented young players into professional soccer players.
