AEGON realizes that its business has an important impact on people's lives and plays a central role in the sustainability of the environment. We strive to create better futures for our stakeholders through living the core values: Respect, Quality, Transparency and Trust.

The principles of our strategy and objectives are clear. AEGON will continue to focus on life insurance, pensions and investment products in both existing and selected new markets.

We are committed to a decentralized structure that provides substantial autonomy for local operations and we will seek a leading position in each of our chosen markets to generate benefits of scale, combined with profitable and sustainable growth.