AEGON has a focused strategy, aimed at creating long-term value for all its stakeholders – its employees, business partners, customers and shareholders, as well as the wider communities around the world in which the Group operates.

AEGON is committed to its core businesses

AEGON believes that by focusing on what it does best it can provide lasting value for customers and shareholders alike. AEGON remains focused on three core markets: life insurance, pensions and other long-term savings and investment products.

AEGON serves local needs with global resources

AEGON stresses the importance of combining local management and local decision-making with the expanding resources of one of the world’s leading life insurance and pension companies.

AEGON pursues sustainable, profitable growth

AEGON believes its core markets will deliver significant growth in the years ahead. But AEGON wants that growth to be sustainable and profitable. AEGON’s aim is to achieve long-term average earnings growth of 10% a year.

AEGON aims to be a market leader

Whatever business it’s in and wherever that business is located, AEGON strives always to be a market leader. This is essential to realize benefits of scale and to attract and retain talented managers and strong local business partners.

AEGON wants to expand into new, high-growth markets

AEGON wants to strengthen its international presence by expanding into new markets that offer prospects for profitable, above-average, long-term growth. To achieve this, the Group seeks out opportunities both to grow existing businesses and to branch out into new areas through carefully selected acquisitions and partnerships.