AEGON’s sponsorship strategy is designed to support sports and culture while increasing awareness of the AEGON brand name and reputation in key markets.
AEGON sponsors sports and culture all over the world
AEGON’s sponsorship mission is to support and encourage inspiration and excellence. Since 2008, the company has been the main sponsor of Dutch soccer club Amsterdam Ajax. AEGON companies in the United States, the Netherlands and the United Kingdom sponsor tennis, golf and rowing. In addition, AEGON has signed a global sponsorship with Lang Lang, the world famous Chinese concert pianist.