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Path: Home > Sustainability > Our approach
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Our approach

As a global company, AEGON has global responsibilities. We believe that business success is not incompatible with respect for the environment, human rights, and the broader communities in which we operate.


We recognize that creating a sustainable business means taking into account the interests of all our stakeholders - customers, employees, business partners and shareholders.

We also believe we can make a valuable contribution to the wider community not only as a provider of long-term financial products and services, but also as a responsible employer and investor. We will pursue our objectives through sound business principles based on our core values of Respect, Quality, Transparency and Trust.

Our business principles

In our approach to sustainability, AEGON places importance on local knowledge and local decision-making. Consequently, country and business units are encouraged to focus on issues specific to their local situations - within a global framework.

AEGON does, however, set out a number of basic business principles that apply to all its units. The aim of this approach is to ensure that these common principles become an integral part of AEGON's business activities, wherever those activities are located. These principles are also contained in AEGON's Code of Conduct which applies to all AEGON employees.

  • AEGON endeavors to provide products and services that are transparent and easy to understand, helping customers secure their long-term financial futures.
  • AEGON acts as a responsible employer, providing the conditions, incentives and formal training its employees require for personal success.
  • AEGON takes measures to help reduce the impact of its business operations on the environment, seeking to limit energy use and curb unnecessary waste.
  • AEGON recognizes its position as a leading institutional investor and strives to ensure that its investment decisions take into account not only the need for profit but also the interests of all legitimate stakeholders and the wider communities in which the company operates.
  • AEGON endeavors always to provide clear, accurate, timely and transparent information so that investors, customers and other stakeholders can make the right financial decisions for themselves and their families.

 

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  • Our Business Principles
  • Our Code of Conduct
  • Sustainability report

updated April 23, 2010


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