Brands & markets

Global

Aegon operates a number of international asset management and reinsurance businesses, such as Aegon Asset Management and its subsidiaries, and Blue Square Re.

Europe

Aegon operates across a dozen countries in Europe. Our largest markets in the region are The Netherlands (where our history began) and the UK. We also help customers secure their financial futures in Spain and Portugal, five Central and Eastern European markets, and Turkey.

Americas

Operating under the prominent Transamerica brand, the US is our largest market, generating almost two-thirds of our earnings. Transamerica is among the top ten largest providers of pensions, variable annuities, individual universal life and individual term life in the US.

Asia

We operate through three major joint ventures in China, India, and Japan, as well as our pan-Asian operations of Transamerica Life Bermuda (serving affluent and high net worth individuals) and Aegon Insights (our leading specialist in direct marketing).

Australia

Aegon Direct & Affinity Marketing Services Australia Pty Limited (ADAMS Australia) was established in Australia in 1998, and has its office in Sydney. In 2016, Aegon Direct & Affinity Marketing Services (ADAMS) was rebranded Aegon Insights.