Aegon operates a number of international asset management and reinsurance businesses, such as Aegon Asset Management and its subsidiaries, and Blue Square Re. Aegon and Transamerica's global activities in Corporate Venture & Growth Capital are represented by Transamerica Ventures and the Aegon Growth Capital fund.


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Aegon Asset Management is an active investment manager that uses its investment management expertise to help people achieve a lifetime of financial security.

Investors worldwide entrust Aegon Asset Management to manage approximately €352 billion (data as of H2 2019) on their behalf. Positioned for success in our chosen markets (the UK, Continental Europe, North America and Asia), Aegon Asset Management's specialist teams provide high-quality investment solutions across asset classes. Its clients benefit from the extensive international research capabilities and in-depth local knowledge of Aegon Asset Management, as well as Kames Capital, its UK investment team, and TKP Investments, its fiduciary and multi-manager investment team in the Netherlands.

In December 2019, it was decided to retire the Kames Capital and TKP Investments brand and move to the globally recognized Aegon Asset Management brand. 

In addition, Aegon Asset Management operates two key strategic partnerships:

  • In China, Aegon Asset Management owns 49% of Aegon Industrial Fund Management Company (AIFMC), a Shanghai-based asset manager that offers mutual funds, segregated accounts and advisory services; and
  • In France, Aegon Asset Management owns 25% of La Banque Postale Asset Management. La Banque Postale Asset Management offers a comprehensive range of investment strategies to French institutional clients, and to private investors through La Banque Postale group's retail banking network.



    Central and Eastern Europe




    The Netherlands


    • Aegon Asset Management Spain (AAM Spain)

    United Kingdom

    United States

    Established in 2010, Blue Square Re acts as an internal reinsurer for the Aegon Group. It was formed by and for Aegon with the goal of harnessing and better reflecting Aegon's risk tolerance and appetite for underwriting risk.

    Blue Square Re's strategy is to accept risk from other parts of the Aegon Group, thus enabling greater retention of risk or to allow the pooling of risk before it is ceded.

    The Aegon Group believes that by using Blue Square Re it can benefit from economies of scale, and it can capitalize on the calculated and transparent management of risk that evolves from such a set up.


    Transamerica Life (Bermuda) Ltd., incorporated in Hamilton, Bermuda, has branch offices in Hong Kong and Singapore and is a subsidiary of Transamerica, Aegon's operation in the United States.

    The company offers an array of innovative insurance solutions which are designed especially for High Net Worth customers for wealth protection and legacy planning. Recognizing customers' needs for sound financial security, Transamerica Life Bermuda aims to deliver exceptional service and powerful solutions that protect and perform at the highest possible level.


    Aegon and Transamerica's global activities in Corporate Venture & Growth Capital are represented by Transamerica Ventures and the Aegon Growth Capital fund. The Group's goals are to benefit from the new InsurTech and Fintech technologies backed by these investment funds and to generate attractive financial returns.

    Transamerica Ventures

    In 2014, Aegon became one of the first companies in the insurance sector to leverage innovation through a dedicated investment fund. Transamerica Ventures invests in startups developing new technologies in the areas of InsurTech, Fintech, Enterprise Software, and Digital Health.

    With offices in New York City and The Hague, the Netherlands, the fund invests in Series A and B-stage companies around the globe that will produce outsized returns and valuable partnerships. Transamerica Ventures has invested in companies that are active in fields such as Digital distribution, Infrastructure technology, Digital financial wellness and advice, Artificial Intelligence/Machine Learning, Data Analytics/Predictive analytics and distributed ledger/blockchain. The fund currently has 22 portfolio companies and has generated nearly 60 partnerships and pilots across the organization in the US, Europe, UK, India, Asia and Brazil.
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    Aegon Growth Capital

    Aegon Growth Capital Fund, headquartered in Amsterdam, is focused on established Fintech and InsurTech companies seeking Series B or later-stage funding to expand and grow their businesses. The fund also provides access to the expertise, scale and international reach of Aegon and its partners. The team started its activities in 2016 and has already made six investments to date and one successful exit. Aegon Growth Capital Fund was established in early 2019.
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    WFG serves the financial needs of middle-income individuals and families across North America. Through its alliance with Transamerica, WFG offers a wide array of life insurance and income protection solutions.

    WFG has a unique business platform, which provides its associates with the resources they need to build their own businesses, which serve everyday individuals and families who are often overlooked by the financial services industry.



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