In January 2016 we updated our strategy and set financial targets for the next three years. We're confident that the direction we set in 2010 is still valid, so our strategy update very much builds on this.

Diagram of Aegon's purpose, values and ambition


Our purpose is to help people achieve a lifetime of financial security.


Our commitment is to act responsibly and to create positive impact for our stakeholders through our business and investment activities.


Our ambition is to be a trusted partner for financial solutions at every stage of life:

  • Serving customer needs across the lifecycle
  • Developing long-term relationships
  • Offering simple, convenient, rewarding and reassuring solutions
  • Providing relevant information, guidance and advice

Learn more about our Ambition in this short film: