Our strategy

Driven by our purpose, we believe everybody deserves a secure future. Our strategy aims to build lifetime relationships with customers to enable financial security and well-being to and through retirement. Our strategy helps us address the material topics that are important to our customers, employees, investors and other stakeholders.

Diagram of Aegon's purpose, values and ambition


Our purpose is to help people achieve a lifetime of financial security.


Our commitment is to act responsibly and to create positive impact for our stakeholders through our business and investment activities.


Our ambition is to be a trusted partner for financial solutions at every stage of life:

  • Serving customer needs across the lifecycle
  • Developing long-term relationships
  • Offering simple, convenient, rewarding and reassuring solutions
  • Providing relevant information, guidance and advice