Path:

Reduced accessibility to traditional financial advice for the middle market and mass-affluent customer segments

The internet provides consumers with access to endless sources of impartial financial information, tutorials, customer ratings and investment tools. For certain customer segments, this has become their preferred choice.

As a result less consumers are opting for traditional face-to-face financial advice. Like most of our competitors, this was traditionally our most important distribution channel. There are opportunities to support third parties with innovative tools that enable them to provide the service customers are looking for.

At the same time, there's an even bigger opportunity to develop a share of the digital, direct to consumer market. This can be achieved through planning tools, simple and clear information, and easily accessible, up-to-date digital information once customers have purchased a product. Aegons corporate venture fund is actively searching out 'disruptive innovators' that could transform the market.