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Transparent, simple, superior service and fair products

Customers are increasingly looking for transparent, simple, and fair products with superior customer service.

As a result of reputational damage during the financial crisis, many financial services companies are having to make up considerable lost ground.

Having identified this trend early on, there is a clear opportunity for Aegon to become the leading financial services company recognised for these factors. Whereas a competitive price may win a customer once, getting these four factors consistently right, will ensure that customers remain loyal at ever stage of their life.