Aegon International

Aegon International

Aegon International was established in January 2020 to consolidate our growth businesses in Southern and Eastern Europe and Asia.

Our goal is to accelerate growth and further leverage cross-border synergies by developing new business models and realizing operational efficiencies.

Our businesses in Southern and Eastern Europe

Aegon Hungary entered the Hungarian market in 1992 with the acquisition of Állami Biztositó, a state-owned insurance company.

In June 2008, Aegon purchased 100% of the shares of the UNIQA Asset Management Company and Heller-Saldo 2000 Pension Fund Management Company, which provide asset management and administration services respectively to UNIQA and Public Service Pension Fund.

Also in June 2008, it was announced that Aegon Hungary Pension Fund would merge with UNIQA and the Public Service Pension Fund. This step further strengthened Aegon's position in the rapidly developing pension market throughout Central & Eastern Europe.

Today, Aegon is Hungary's fifth largest provider of life insurance. Aegon is also the leading insurance company in the Hungarian household market, where it provides
various non-life products including car and home insurance. The company also offers investments, retirement savings, mortgages and loans.

In recent years, Aegon Hungary  introduced household insurance policies to other CEE markets, such as Slovakia and Poland, as part of its regional expansion.

Its head office, mortgage and retirement savings businesses are located in Budapest. The company Contact Center is in Sopron and Administration and Claim Settlement is in Szombathely.

Websites: Aegon Hungary

Aegon Hungary Investment Fund Management

Aegon Hungary Investment Fund Management's (Magyarország Befektetési Alapkezelő Zrt) origins date back to 1990. In the early years, it provided services solely for its founder, AEGON Hungary General Insurance Plc., but in 1995, it extended its portfolio management services to other customers.

In November 2004, Aegon took the decision to dissolve its broker company, Aegon Hungary Securities Plc, in order to focus on asset management and improve efficiency.

In 2009 Aegon Hungary Investment Fund Management became part of Aegon Asset Management. Today, the company provides trust management services solely for institutional investors, such as pension funds, insurance companies and local governments. The companies investment funds are available to retail investors.

Distribution via Banco Santander Totta

Aegon signed a 25-year agreement to distribute insurance products through Santander's network of branches in Portugal in August 2014. Banco Santander Totta has over 10% market share, around 630 branches and over 2 million customers.

Under the terms of the agreement, Aegon acquired a 51% stake in Santander's Portuguese insurance activities. Through this partnership they offer life, home, accident, commercial, liability, protection and temporary disability insurance products.

In December 2016, health insurance was also added. At the same time both parties agreed to accelerate the commercial development of other insurance products.

Aegon acquired Polish life insurer Nationwide in 2005, pension funds PTE Erg Hestia in 2006, and PTE Skarbiec Emerytura in 2008. They currently have around 250 employees, with main offices in Warsaw, Krakow and Torun, in addition to approximately 30 regional sales offices.

In 2017, Aegon received approval by the Polish Financial Supervision Authority to take over the management of the Nordea OFE open pension fund. As a result of the takeover, the fund became the fourth largest open pension fund (OFE) on the Polish OFE market, both in terms of the number of members and the value of assets.

Today, the Aegon operates through a number of brands:

  • Aegon Life Insurance Company SA (Aegon TU na Zycie SA) - expert in the creation of long-term programs and investment savings under life insurance contracts.
  • Aegon PTE SA - manages the open pension fund for the social security system, which has almost 1 million members, or 1 in 20 Poles.
  • Aegon Insurance Proprietary (AEGON Magyarország Általános Biztosító SA Branch in Poland) - offers property insurance.
  • Aegon Services - develops, supports and coordinates a network of sales companies for Aegon in Poland, including the Aegon Active brand.


Aegon Private Pensions

In 2007, Aegon set up a new private pension company, Aegon Pension Fund BT SA, in partnership with Banca Transilvania (BT). Aegon took 100% ownership and changed the name to Aegon Private Pensions in 2009.

In early 2013, Aegon acquired Eureko's life and pension business, making Aegon Private Pensions the country's third largest pension provider, and Aegon Romania Life one of the ten largest life insurance companies.


Aegon Life Insurance Company

In 2008, the company launched the Aegon Life Insurance Company. As the local insurance market expanded, the company invested in new strategic partnerships. In 2009, a new partnership with Banca Transilvania, allowed it to provide further insurance and saving products and strengthen its bancassurance expertise.

The company is specialized in bancassurance, distributing life insurances via Banca Transilvania (no.1 bank of Romania) and Alpha Bank. In 2019, the company started selling via brokers and opened its own online shop – Aegon Market.



Aegon entered the Spanish market in 1980, with the acquisition of Galicia. In subsequent years, the company acquired Unión Levantina, Unión Previsora Labor Médica, Caja de Previsión y Socorro y la Sanitaria. 

There Head office is located in Madrid, and they have around 22 sales offices, covering most major cities.

Online life insurance launched in 2013. In 2013, Aegon entered a strategic partnership (51% stake) with Banco Santander. Santander has 4,000 branches, as well as the networks of Banesto and Banif. Distribution agreements are also in place with Liberbank.

As part of the companies multi-channel distribution approach, since 2014 we have opened a number of customer centers in key retail areas in the high-income districts of major cities. Via these centers we offer customers a personal protection and planning for retirement service.

In 2015, Aegon Spain received approval to launch an independent broker service, called Aegon Activos. The service provides customers with access to over 30 carefully selected mutual funds and pension plans, offered by 20 national and international fund managers, life insurance and savings companies.

Corporate website:


In 2008, Aegon acquired life insurance and pension provider Ankara Emeklilik, which was renamed Aegon Emeklilik ve Hayat - Aegon Pensions and Life. With headquarters in Istanbul, the company offers life insurance and retirement savings through tied agents, insurance brokers, call centers, and online channels.

In 2013, they were the first insurance company in Turkey to introduce an entirely digital financial consultation process. Consultants, equipped with a tablet, are able to present the company to clients, carry out a financial analysis and recommendations. The customer can then complete any necessary applications on the tablet, sign electronically and make their first payment. Data is sent securely for the underwriting assessment.


With the introduction of in 2015, Aegon developed a fast, practical and easy purchasing experience by offering life insurance products online to its customers and continues to strengthen this experience with new products


  • On November 29, 2020 Aegon agreed to sell its insurance, pension and asset management business in Hungary, Poland, Romania and Turkey for EUR 830 million to Vienna Insurance Group AG Wiener Versicherung Gruppe (VIG). Read the latest press release (published April 7, 2021)

Our main businesses in China and India

Aegon operates in India through Aegon Life Insurance Company. This is a joint venture company with Bennett, Coleman & Co., India's largest media conglomerate popularly known as the Times Group.

Headquartered in Mumbai, Aegon Life pursues a digitally focused direct-to-consumer strategy and currently serves over 300,000 customers. The company provides a wide range of products, including term plans; savings plans; child plans; unit-linked plans; and health plans.


Aegon provides insurance products and asset management through joint ventures in China.


Aegon THTF

Our joint venture company, Aegon THTF Life Insurance Co., sells life insurance, as well as accident and health insurance products through 13 branches in China. Since 2003, the company has established thirteen branches, which have access to a potential market of over 650 million people, primarily in the prosperous coastal provinces of eastern China.

Website: (In Chinese)

Aegon Industrial Fund Management

Aegon Industrial Fund Management was established in October 2007 when Aegon purchased 49% of an Industrial Fund Management Company established by Industrial Securities in 2003. Aegon Industrial Fund Management operates as part of Aegon Asset Management.

Website: (In Chinese)

Other businesses in Asia

Aegon Insights was originally established in Hong Kong in 2005 as Aegon's Asia Pacific-based insurance marketing and consulting arm.

Aegon Insights has operations in Australia, China, Indonesia, Japan, and Thailand, with its regional office in Hong Kong.

With expertise in customer journey design and distribution of protection products, Aegon Insights provides solutions for its business partners and their customers. These include:

  • Customer analytics insights with actionable models
  • Integrated distribution platform solutions
  • Innovative product design
  • Marketing campaign and omni-channel distribution design
  • Assistance with policy administration and claims management

Aegon launched Futuready in 2013 in Indonesia and obtained its broker license in 2015.

Futuready seeks to advance Indonesian insurance ownership by providing improved access to better insurance products. It achieves this by moving from the typically captive, offline, and disconnected financial product distribution model, to one which is shared, online, and integrated.

True to its belief in the value of working together, Futuready is developing a network of Partners and Affiliates to further expand access to insurance products, transparency, and cost effectiveness.


Transamerica Direct Marketing Consultants Private Limited (TDMC) is a 100% Aegon-owned entity located in Mumbai, India. It provides marketing and distribution services to Indian Financial services companies.

In June 2015, TDMC launched, a website focused on educating consumers through articles, videos, tips, tools, calculators, reports, Q&A sessions and subject matter experts' interviews to help consumers take control of their financial future. "Tomorrow Makers" is currently a channel on India's leading business newspaper

TDMC helps companies drive consumer demand and awareness for their products/ services. Services include:

  • Advertising across all forms of media including TDMC owned/ controlled properties or external media.
  • Content creation
  • Analytics: Help understand one's customers better and gauge potential for cross-sell/ up-sell. Performance reporting and intelligent optimization using behavioral science.

Transamerica Life Bermuda (TLB) is a wholly owned subsidiary of Aegon. Dedicated to serving affluent and high-net-worth individuals across Asia and beyond, TLB provides life insurance products and services through its branches in Singapore, Hong Kong and Bermuda.

TLB website

Marco Keim, CEO of Aegon International

About Marco Keim, CEO of Aegon International

Marco Keim is responsible for Aegon's businesses in Southern and Eastern Europe as well as Asia.

Full profile