Who we are

Aegon is an integrated, diversified, international financial services group. We offer investment, protection, and retirement solutions, always with a clear purpose:

Helping people live their best lives

This commitment requires a sustainable, future-oriented business that actively considers all stakeholders, including our customers, employees, investors, partners, and society at large. Our roots date back almost 180 years to the first half of the 19th century.

Our strategy is focused on three core markets (the United States, the United Kingdom, and the Netherlands*), three growth markets (Spain & Portugal, Brazil, and China), and one global asset manager. Aegon is headquartered in The Hague, the Netherlands.

Business overview

Aegon allocates capital toward profitable opportunities in its core and growth markets, and through Aegon Asset Management.

As an international financial services group, we share capital, talent, knowledge, processes, and technologies across our different businesses. We derive our revenues and earnings from insurance premiums, investment returns, fees, and commissions.

We offer both direct and intermediary-assisted access to our products and services. For more complex and advanced services and products requiring tailored advice, we rely on a broad network of business partners that includes brokers, agents, banks, employee benefits consultants, and independent financial advisors. For simpler types of solutions, we are growing our direct distribution capabilities to engage with customers directly.

31.7
million customers
21,500
colleagues at end-December, 2022
2
main brands: Aegon and Transamerica

Our history

From helping Dutch people secure funds to bury their loved ones back in 1844, to serving more than 31 million people across the globe.

 

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Our businesses

Aegon is focused on three core markets (the United States, the United Kingdom, and the Netherlands*), three growth markets (Spain & Portugal, Brazil, and China), and one global asset manager.

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Our strategy

Aegon's strategy

We announced Aegon's new strategy and financial targets during Capital Markets Day 2020: we are building a leader in investment, protection, and retirement solutions.

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Our customers

Through our products and services, we want to be there for our customers when it matters most, and help them protect their loved ones, health, savings, legacies and property. 


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On October 27, 2022, Aegon announced that it has reached an agreement with a.s.r. to combine its Dutch pension, life and non-life insurance, banking, and mortgage origination activities with a.s.r.. The closing of the transaction is subject to customary conditions. Based on the required steps, and necessary approvals, the transaction is expected to close in the second half of 2023.