Art does not only bring joy to people’s lives, it also stimulates creativity and innovative thinking. With the Aegon Art Collection – which was started in 1991 and counts some 1,100 objects of over 330 artists – we aim to inspire our employees. By making our collection visible and sponsoring a number of cultural institutions, we also aim to inspire the communities we are a part of.
In addition, we believe that art stimulates debate, represents innovation in many forms and reflects on small and large events all over the world. Our collection supports both up-and-coming talent and more established artists.
For the sake of new perspectives
Aegon does not purchase or curate art for investment purposes. If our art grows in value, that's wonderful – but not a target of our collection. We curate based on key themes and a variety of cultures and perspectives.
Our collection revolves around the following themes:
- People's personal stories
- Innovation
- Nature
- Time
"We make the collection ‘work’ for Aegon by sharing the stories of the artworks, linking them to activities both in and outside our company."
A glance at Aegon's collection
Cultural sponsorships
Aegon supports art and culture in more than one way. We partner with the World Press Photo for the stories and moments that matter and we also contribute to the success of one of the finest ballet companies in the world. In addition, we are proud sponsor of the only modern sculpture museum in the Netherlands.
Since 1955, the World Press Photo has been presenting the stories that matter to millions of people. It promotes high-quality, non-fictional visual storytelling that can be trusted, is inspiring and shows a different perspective. The annual World Press Photo Contest recognizes professional photographers for the best pictures – presented as singles or stories in eight categories – contributing to the past year of visual journalism.
At Aegon, we believe everyone has a story to tell. Through the stories of triumph and the moments of struggle, we've seen a lot in our 175 year history. Our customers are the protagonists of life's greatest story, their own, and our role as a financial services provider is to help them continue doing what they do best: live, learn and grow.
Learn more about how we are changing the perception of aging.
Aegon has sponsored the Nederlands Dans Theater (NDT) for over a decade. Its talented choreographers and dancers create amazing performances that innovate and inspire. They work seamlessly together to exceed audience expectations.
As a company we share these values, particularly our drive to exceed expectations. Our talented and passionate colleagues around the world go the extra mile. They're flexible and their sense of commitment ensures we deliver what our customers expect - or more. Like dancers in a finely tuned choreography, we work together with respect across disciplines, across borders and with partners across the value chain.
Our partnership with the NDT is one of a number of cultural sponsorships focusing on modern visual art. Supporting innovation in art, and making it accessible and relevant for today's audience is something we value. We are on a similar journey with our businesses across the globe.
Aegon is regular sponsor of international guest exhibitions at the BAZ Museum of Modern Sculpture in Scheveningen, just a few kilometers from Aegon's head offices.
The BAZ Museum of Modern Sculpture is the only museum in the Netherlands that focusses exclusively on modern sculpture. The collection is made up of more than one thousand sculptures, one thousand plaster models and several hundred medals. The collection varies from portraits to monumental, larger-than-life-sized sculptures.