Through our products and services, we want to be there for our customers when it matters most, and help them protect their loved ones, health, savings, legacies and property.
Delivering long-term value to Aegon's 29.5 million customers is central to our purpose of Helping people live their best lives and provides the foundation for our strategy.
People are living longer. At Aegon, we are excited by the opportunities this brings. We are here for everyone who wants to make the most of their extended time on earth and leave it a little better than they found it. That is why our purpose is
Helping people live their best lives.
The financial services industry has traditionally taken a three-stage view of life: an education up to the ages of 20 to 25, followed by a career of around 40 years and a relatively short retirement period. Intersecting demographic, technological, and health trends are now disrupting this conventional “linear” life journey. Skills and knowledge gained before the age of 25 are unlikely to sustain someone through a career spanning multiple decades. Meanwhile, the long-held association of aging with frailty and inactivity is being replaced by the expectation that the years after 60 can be the most rewarding.
Aegon aims to give people the confidence to navigate a longer, multi-stage life. A longer life is a beautiful thing; it is even better when enjoyed in a clean, healthy, safe environment. As we enter the age of the 100-year life, we each have a unique opportunity to contribute to a healthier, more equitable world.
Aegon’s purpose extends to the many, not the few, including those who have traditionally been underserved in financial
services. By empowering people worldwide and from all walks of life to live a long, healthy, socially active life, we can help
ensure a positive future for people and planet. A future that balances growth, wellbeing, and personal fulfillment with a more inclusive and environmentally friendly society.
Listening to our customers
At Aegon we listen to our customer every day, so we recognize that our customers' needs and preferences are continuously evolving. We respond to this by working in an agile and customer-centric way. We strive to provide faster and simpler digitally-enabled solutions and experiences to meet those needs.
We measure our performance in terms of the experience we offer to our customers through the Net Promoter Score (NPS) and this forms the basis of our priorities and improvement efforts.