Our customers

Through our products and services, we want to be there for our customers when it matters most, and help them protect their loved ones, health, savings, legacies and property.

Our customers can plan and build for the future knowing that Aegon provides financial benefits such as pensions, loans, mortgages, insurance and return on savings and investments.

We believe that we should support our customers through each phase of their personal and professional lives, and the way to achieve this is by creating trust.

We are committed to improving our customer service by making it simple and convenient to work with us and offer our guidance, expertise and support when needed. We strive for a long-term relationship during which we truly connect and engage with our customers on a human level.

By the numbers: our customers worldwide

31.7 million
customers
3.8 million
new customers in 2021
16 percent
customers with two or more products (percent of total customers)

Listening to our customers


At Aegon we listen to our customer every day, so we recognize that our customers' needs and preferences are continuously evolving. We respond to this by working in an agile and customer-centric way. We strive to provide faster and simpler digitally-enabled solutions and experiences to meet those needs.

We measure our performance in terms of the experience we offer to our customers through the Net Promoter Score (NPS) and this forms the basis of our priorities and improvement efforts. In short, we include customer feedback when improving the way we engage with customers, which we do continuously. 

Our history

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From funding our customers' daring ventures to refusing to cancel unpaid policies in wartime, Aegon and predecessors have always focused on customers first.

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Our businesses

Aegon has businesses across multiple countries in Europe, Asia and the Americas. Read more for an overview of our divisions. 

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