Our customers

Through our products and services, we want to be there for our customers when it matters most, and help them protect their loved ones, health, savings, legacies and property.

Delivering long-term value to Aegon's 29.5 million customers is central to our purpose of Helping people live their best lives and provides the foundation for our strategy.

People are living longer and our ambition to help people live their best lives extends to the many, not the few. We want to help all (potential) customers enjoy a long, healthy, fulfilling life, including those who have traditionally been underserved in financial services. After all, certain groups, including low-income earners, ethnic minorities, women, the young and the elderly, and people with disabilities, are often the most likely to experience the negative effects of climate change and inequality.

By working to empower individuals worldwide, and from all backgrounds, to live their best life, we can play an active part in ensuring a positive future for people and planet. A future that balances growth, wellbeing, and personal fulfillment with a fairer, more inclusive society and the active restoration of our natural environment.

There is a growing need for the investment, protection, and retirement solutions that Aegon can provide, and we are constantly looking to enhance our customer propositions with value-adding products and services. At the same time, we seek to enrich our customers' lives by improving our levels of customer service, including through digital tools and platforms, and by developing direct, close, personal connections.

Listening to our customers

At Aegon we listen to our customer every day, so we recognize that our customers' needs and preferences are continuously evolving. We respond to this by working in an agile and customer-centric way. We strive to provide faster and simpler digitally-enabled solutions and experiences to meet those needs.

We measure our performance in terms of the experience we offer to our customers through the Net Promoter Score (NPS) and this forms the basis of our priorities and improvement efforts.

Our history

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From funding our customers' daring ventures to refusing to cancel unpaid policies in wartime, Aegon and predecessors have always focused on customers first.

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Our businesses

Aegon has businesses across multiple countries in Europe, Asia and the Americas. Read more for an overview of our divisions. 

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