Learn more about our recent product innovations, and discover how we're speeding up our digital transformation and implementing state-of-the-art technologies.

Product innovation video

Digital transformation

This short film explains how
we're transforming our
business to meet customers'
digital needs (YouTube)

Product innovation video

This short film explains how we're transforming our business to meet customers' digital needs (YouTube)

Product innovation video

This short film
explains how we're
transforming our
business to meet
customers' digital
needs (YouTube)


The Netherlands, April 12, 2018

Aegon joins forces with European Investment Fund to support innovative Dutch companies

Aegon Asset Management (AAM) and the European Investment Fund (EIF) signed an agreement today Aegon Asset Management (AAM) and the European Investment Fund (EIF) signed an agreement today to boost innovative Dutch companies with a guaranteed €120 million portfolio of loans.

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Global, January 18, 2018

Why you may want to think twice before asking to speak to a human

Robot versus human cartoon Aegon is implementing robotics capability to automate processes and free up manpower to add real customer value. The result? Faster processing, reduced costs, increased accuracy and – most importantly – enthusiastic customers.

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China, October 31, 2017

Aegon launches industry-leading digital solution in China

Zeus launch during Aegon THTF Digital Day Aegon THTF, Aegon's joint venture in China, has launched an industry-leading digital platform for insurance agents. Called Zeus, it enables agents to complete the digital underwriting process in as little as five minutes.

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Global, September 9, 2017

B3i launches working reinsurance blockchain prototype

B3i launches working reinsurance blockchain prototype B3i, the Blockchain Insurance Industry Initiative, announces the launch of market beta-testing of its reinsurance blockchain prototype.

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The Netherlands, September 6, 2017

Aegon partners with Dynamic Credit

Aegon logo Aegon and Dynamic Credit, the Amsterdam-based alternative fixed income asset manager, have reached an agreement on a strategic partnership. Under the agreement, Aegon will become a 25% shareholder of Dynamic Credit.

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UK, August 17, 2017

Aegon gives leg up to UK small businesses through online lending platform

Funding Circle Logo Aegon has entered a strategic partnership with online lending platform, Funding Circle. In the first year, the move will provide a cash boost for 2,600 small- and medium-sized companies, and create a potential 6,400 UK jobs.

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The Netherlands, July 12, 2017

When does a start-up stop being a start-up?

Hoody with kackathon logo Imagine being part of a 170-year-old company that feels like a start-up. That’s exactly what Aegon’s 2017 Hackathon achieved. Using real data, teams had 24 hours to develop a product or service with customer centricity at its core.

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Global, July 4, 2017

Bye bye paper, hello blockchain

Despite our increasingly digital world, insurance is still paper-dominated. Aegon's Global Chief Technology Officer, Mark Bloom, highlights that being free from paper is just one benefit of blockchain for the insurance sector.

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India, June 14, 2017

Aegon shares ‘Test & Learn’ approach with Stanford Lead Program

Stanford University campus This month, Aegon was invited to demonstrate to Stanford Graduate School of Business LEAD Certificate students how the ‘Test & Learn’ approach is being used effectively to drive change.

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United States, May 1, 2017

Aegon launches first-of-its-kind voice biometrics to increase security

Lady speaking into mobile phone Aegon has launched Transamerica Voice Pass. This first-of-its-kind feature enables customers to securely authenticate and access their accounts while also identifying the reason for their call, simply by speaking over the telephone.

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Global, April 5, 2017

Artificial Intelligence helps Aegon get smarter on claims

Connected network illustration False insurance claims – which account for as much as 10% of all European payouts – have a negative effect for genuine consumers. But recent advances in artificial intelligence are delivering promising results for customers.

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Global, February 6, 2017

Blockchain initiative B3i gains truly international scope

Computer graphic of smartphone saying blockchain Since its launch in 2016, the Blockchain Insurance Industry Initiative B3i has gained broad attention across the industry. Ten additional insurance and reinsurance companies have now joined, giving the initiative a truly global scope.

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Germany, January 25, 2017

Aegon extends partnership with auxmoney, leader in financial inclusion

Auxmoney cartoon Aegon will extend its existing partnership with the peer-to-peer platform auxmoney, Germany's leading credit marketplace recognized for its sophisticated consumer credit rating technology.

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Hungary, December 20, 2016

Aegon employs 'big data’ to streamline claims handling

Car accident Aegon Hungary is taking a big leap forward in operational efficiency and customer service by automating 40% of claims handling in its non-life business.

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Germany, November 15, 2016

Aegon invests in German pension start-up logo Aegon has invested in German pension start-up, in a move which opens up opportunities for its Dutch pension business in the German market.

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The Netherlands, October 25, 2016

Taking business development to extremes

Late night meeting during the hackathon This month 36 Aegon employees were locked in an industrial wasteland for 24 hours, put under scrutiny, deprived of sleep, and tasked to work without break. We’re talking about this year’s Aegon Hackathon…

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Global, October 19, 2016

Insurers and reinsurers launch Blockchain initiative B3i

Blockchain on mobile Aegon, Allianz, Munich Re, Swiss Re and Zurich have launched the Blockchain Insurance Industry Initiative B3i.

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United States, September 12, 2016

Aegon invests in automated financial modelling technology

SmartAsset Website Aegon, through its corporate venture arm Transamerica Ventures, has invested in SmartAsset, a New York City-based financial decision making technology company.

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The Netherlands, July 20, 2016

Can insurance companies make roads safer?

CarKroodle App When Aegon’s startup Kroodle set out to provide lower car insurance premiums based on real driver data, their out-of-the-box thinking helped them become THE leader in data-driven insurance.

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United States, July 1, 2016

Aegon invests in estate planning FinTech - Everplans

Hipster looking at laptop Aegon, through its corporate venture arm Transamerica Ventures, recently invested in Everplans, a New York-based startup that helps people create, store, and securely share estate and legacy planning information.

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The Netherlands, June 21, 2016

Aegon first to launch General Pension Fund in the Netherlands

Group of piggy banks Aegon is the first company to receive approval from the Dutch Central Bank to launch a General Pension Fund in the Netherlands. This offers a cost-effective alternative for new and existing company pension schemes.

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Global, June 16, 2016

Can insurance giants compete with FinTechs?

GoBear logo Marnix Zwart, serial insurance industry innovator, shares the future trends he’s excited by and – crucially – what he thinks Aegon can do to stay ahead of the competition – both new and traditional.

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India, June 6, 2016

Aegon introduces data-driven approach to customer loyalty

NPS Word Cloud Aegon Life (India) has developed an award-winning technique that uses the familiar ‘Word Cloud’ approach to map, prioritize and improve customer loyalty.

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Global, May 13, 2016

Winning formula: Aegon Analytical Academy

CEO Alex Wynaendts presents at Aegon Analytics Academy A year since launch, the Aegon Analytical Academy, an international program to develop leading data analytics capabilities, is set to continue. Data analytics has been identified by Aegon as key to supporting the company strategy.

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The Netherlands, April 25, 2016

Aegon partners with Dutch FinTech ROMEO to accelerate innovation

Romeo Logo Aegon has bought a minority stake in ROMEO Financial Services, a startup that provides back-office services for financial advisors. ROMEO also has a new franchise concept in the pipeline for mortgages and insurance.

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The Netherlands, April 21, 2016

Private matters: Taking kids seriously

Young boy talking about privacy This month Aegon's Kid's Counsel provided their candid and insightful advice on the subject of data privacy. A number of their insights are already helping determine Aegon's approach to this important topic.

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The Netherlands, April 12, 2016

MOBGEN and Aegon team up for mobile first in financial services

App on a mobile phone Aegon has taken a minority equity stake in the mobile innovation specialist MOBGEN which develops innovative mobile systems and applications for multinational companies, enabling them to connect digitally with their customers.

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Spain, April 5, 2016

Aegon launches pioneering health study

Remote healthcare monitoring Aegon has launched a pilot aimed at improving quality of life for the chronically sick. Developed in collaboration with Quality Medical Service (QMS) in Barcelona, the pilot uses hi-tech monitoring to anticipate health issues.

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Asia, March 23, 2016

GoBear among Asia's fastest-growing fintech startups

Go Bear Logo GoBear, Asia's only impartial metasearch engine for insurance and financial products, celebrated its first birthday this month, recording 50% month-on-month growth in usage since its launch last March.

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The Netherlands, February 23, 2016

Tried and tested: Money transfers using a phone number

Knab Logo Just over a year ago, Aegon’s online bank, Knab, implemented a system that allows customers to transfer money using the recipients mobile phone number. The European Central Bank is now working on a similar European-wide solution.

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Czech Republic, February 22, 2016

Aegon partners with Czech fintech company Chytry Honza

Chytry Honza website on an iPhone Aegon accelerates its digital roadmap in Czech Republic. On February 16, 2016 Aegon signed an agreement with the leading Czech fintech company Chytry Honza.

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Global, February 16, 2016

Center of excellence accelerates Aegon’s digital transformation

Young professionals looking at iPad Aegon’s commitment to digital expansion was announced at the company’s Analyst & Investor conference. To accelerate this expansion, a Center of Excellence for Digital is being created and the first projects are currently ramping up.

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Hungary, February 9, 2016

VoiceAnalytics help create a positive customer experience

Aegon Hungary Customer Service Employee Analyses a Voice Analytics report In a bid to optimize customer experience, Aegon Hungary has introduced VoiceAnalytics to detect the emotions of its call centre agents and customers.

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The Netherlands, January 21, 2016

Aegon takes stake in FinTech startup

Young fintech entrepreneurs Aegon the Netherlands has taken a minority stake in Newest Industry, a FinTech startup that develops customer-friendly software.

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Indonesia, January 18, 2016

Doubling sales through data

Lady in head scarf on telephone PT. Aegon Marketing Services Indonesia (AMSI), part of Aegon Direct and Affinity Marketing Services (ADAMS), has applied ‘customer insight’ to double a client’s telemarketing sales.

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The Netherlands, November 16, 2015

Knab offers innovative mortgage solution for self employed

Knab Financial Marketing Award 2015 Today, Aegon's online bank, Knab, launched a new mortgage that provides a solution for many of the Netherlands' 800,000 self-employed.

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Asia, October 28, 2015

GoBear comparison site starts Asian expansion

Go Bear Logo Aegon joint venture GoBear, the first independent comparison website for insurance and financial products in Asia, has extended its reach to Thailand.

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Germany, October 20, 2015

Aegon expands investment in Germany’s leading consumer loan platform

Transamerica Venture Fund infographic Germany’s leading online peer-to-peer loan marketplace, auxmoney, has entered a partnership with Aegon Bank. Its platform provides a unique solution to connect and facilitate retail-focused loans directly between borrowers and lenders.

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Hungary, October 13, 2015

Aegon launches next generation car insurance

smartCASCO car insurance logo With Aegon Hungary’s innovative new smartCASCO car insurance, customers switch between a lower premium to cover the vehicle when parked, and a higher rate whilst driving. This revolutionary approach offers cost savings of up to 50%.

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UK, Netherlands, September 22, 2015

Putting our customer experience to the test

Customer in front of eye-tracking monitor Understanding financial issues is never going to be easy. But at Aegon, we like to think we’re making our products simpler and explanations clearer. We don’t, however, just rely on our intuition.

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Global, August 19, 2015

5 things you should know about our Corporate Venture Fund

Transamerica Venture Fund infographic Aegon is accelerating its digital transformation by investing in technology start-ups through its corporate venture fund, Transamerica Ventures. Want to know why and how?

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India, August 7, 2015

Aegon strengthens online insurance portfolio in India

iCancer insurance logo AEGON Religare Life Insurance, the pioneers in online insurance in India, have launched three next-generation protection plans - iIncome, iSpouse and iCancer. These plans can be bought exclusively online in around 10 minutes.

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Global, June 16, 2015

Aegon launches international data analytics academy

CEO Alex Wynaendts presents at Aegon Analytics Academy The Aegon Analytical Academy, an international program aimed at developing leading data analytics capabilities, has been launched. Data analytics is identified as key to strengthening customer loyalty through improved understanding.

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The Hague, June 11, 2015

Are you on track for a comfortable retirement?

Screenshot from the Retireometer game to check your retirement readiness Aegon has launched the Retireometer – a simple and fun digital tool that lets you know if you’re on track for a comfortable retirement in just a few seconds.

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Global, March 24, 2015

Industry first: Aegon backs start-up technology

Innovative young people Aegon is the first in the insurance sector to leverage innovation through a dedicated investment fund. Transamerica Ventures has a budget of €100 million to fund start-ups developing new technologies for the financial sector.

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Slovakia, February 4, 2015

Aegon home insurance wins 'Newcomer of the Year 2014'

Aegon Golden Coin Award Aegon Slovakia recently took 'The Golden Coin' award for its Complete Home insurance. The ‘Golden Coin’ is a national independent competition that recognizes the best bank, insurance and leasing companies in Slovakia.

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The Netherlands, February 2, 2015

Aegon speeds up claims using video assessments

Aegon claims by video Aegon in the Netherlands has started a trial that allows customers to support their insurance claim using a live video feed from their smartphone, tablet or laptop. This new approach is expected to reduce the claim period considerably.

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The Netherlands, January 27, 2015

Aegon partners Startupbootcamp Amsterdam

Startupbootcamp Amsterdam Startupbootcamp is a three-month acceleration program that connects start-ups with top-level mentors and advisors – from the likes of new partner Aegon.

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Hungary, December 9, 2014

Damage Prevention Campaign receives trio of prestigious awards

Aegon European Award for Excellence Aegon’s Hungarian Damage Prevention Campaign has been recognized with a European Excellence Award, CSR Hungary Award and PR Society Award. These prestigious accolades acknowledge the best sustainable initiatives in Hungary.

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The Hague, The Netherlands, November 10, 2014

Mijn Aegon App takes off

Mijn Aegon App Screenshot on smartphone Just a couple of months after launch, the Mijn Aegon app is proving popular with customers in the Netherlands. The app has already been downloaded over 35,000 times, putting it in the top 5 financial services app in the Netherlands.

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UK, October 20, 2014

Aegon UK launches Whole of Life protection policy

Inheritance Tax Planning Aegon UK has launched a new Whole of Life protection policy designed to provide money to help cover an inheritance tax (IHT) bill payable on a customer's estate when they die.

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The Hague, The Netherlands, September 12, 2014

Knab bank maintains its innovative edge with a trio of firsts

Knab bank innovation In October, Aegon’s online bank, Knab, will become the first to offer payments in The Netherlands using Facebook or a cell phone number. The new service, Knab Social, is the latest in a long list of customer-oriented innovations.

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The Hague, The Netherlands, June 30, 2014

Aegon takes full ownership of onna-onna

Cartoon from onna onna insurance In 2011, Aegon purchased 50% of the shares in onna-onna, a unique insurance broker for female customers. On 30 June 2014, Aegon purchased all remaining shares.

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Indonesia, May 5, 2014

Futuready receives promotional boost from Ajax tour of Indonesia

Futuready Ajax Indonesia Tour When it comes to health and financial planning, the best person to judge the level of insurance and pension provision you need - is you. However, Aegon Direct and Affiliate Marketing in Indonesia found this to be far from the case.

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Edinburgh, UK, April 30, 2014

Aegon UK launches Retiready

Retiready and retirement readiness report A new report by Aegon UK found that only 7 per cent of the UK population is close to being ready for the retirement that they want. In response, Aegon UK has launched a new digital service, Retiready, to help get people back on track.

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Global, April 14, 2014

Facing the financial impacts of cancer

Pretty lady with shaved head Cancer is a disease that knows no boundaries and a word synonymous with fear. That’s why Aegon has recently launched a number of products and initiatives to positively support those facing the uncertainty and worry of cancer.

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Czech Republic, February 27, 2014

Does your insurer encourage a healthy lifestyle?

Screenshot from Aegon FIT app showing BMI In the run up to World Health Day Aegon will be showcasing initiatives that reward, encourage or educate its customers into adopting a healthy lifestyle. Find out how these initiatives are helping Aegon to reach new customer segments.

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The Hague, The Netherlands, January 31, 2014

Groundbreaking unfunded pension solution

In December, Aegon accepted its second 50 million euro premium for an innovative insurance solution, designed for funding unfunded pension plans and compliance with IAS19 accounting standards. What makes this the first of its kind?

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Aegon Romania, October 25, 2013

New Aegon Division Targets High-Income Investors

New Aegon Division Targets High-Income Investors Aegon Romania has launched a new division, Aegon Private Investments. It will provide high-income investors with personal service and unique access to large investment funds, only available through the London or Vienna Stock Exchanges.

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The Hague, September 10, 2013

onna-onna Proves Quality Doesn’t Have to be Expensive

onna onna car insurance onna-onna is a unique car insurance concept that appeals particularly to female drivers. Together with the five co-founders, Aegon recently developed the product further with the launch of onna-onna Serious Assist in the Netherlands.

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The Hague, August 14, 2013

Patented Innovation - Real Time Pricing

Patented Innovation Real Time Pricing Record low long-term interest rates and regulatory changes in the US have significantly impacted what companies can offer when it comes to guaranteed universal life products. At the same time, consumers still want and need guarantees.

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July 31, 2013

Retirement Planning at Your Fingertips

Transamerica Logo Transamerica Retirement Solutions, one of Aegon’s leading brands in North America, has launched a free mobile app that estimates a user’s retirement outlook and offers alternative savings rates to help improve their outlook.

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The Hague, July 16, 2013

International Acclaim for Pensions Game

speeljetoekomst Red Dot Award Next to the Best of the Best award in the Red Dot Design competition, Aegon's online game “Speeljetoekomst” (play your future) has also been awarded the Grand Prix for Online Communication.

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