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Strategy 2016

In January 2016 we updated our strategy and set financial targets for the next three years. We're confident that the direction we set in 2010 is still valid, so our strategy update very much builds on this.

Diagram of Aegon's purpose, values and ambition

Purpose

Our purpose is to help people achieve a lifetime of financial security 

Commitment

Our commitment is to act responsibly and to create positive impact for our stakeholders through our business and investment activities.

Ambition

Our ambition is to be a trusted partner for financial solutions at every stage of life:

  • Serving customer needs across the lifecycle
  • Developing long-term relationships
  • Offering simple, convenient, rewarding and reassuring solutions
  • Providing relevant information, guidance and advice

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