Performance highlights 2018

Here we present up key numbers in graph form that sum up both Aegon's financial performance and customer base in 2018.

28.5million

Number of customers in 2018

+3.8million

Number of new customers in 2018

27%

Percentage of total customers who are digitally connected

18%

Percentage of customers with two or more products

41%

Benchmarked NPS (% businesses ranked in top half against peers)

65

Employee engagement score

Underlying earnings before tax

(in EUR million)

Return on equity 1

(in percentage)

Net deposits

(in EUR million)

Normalized capital generation 2

(in EUR million)

Solvency II ratio

(in percentage)

Footnotes

For full definitions of non-financial data used in these charts, see page 423 of the Integrated Annual Report.

1 Figures are based on a new definition of adjusted shareholders' equity, which will no longer be adjusted for defined benefit pension plans. This new definition was introduced in the second half of 2018 and brings Aegon more in line with peers and rating agencies. Prior figures have been recalculated according to the new definition, refer to page 110 for further details.
2 Normalized capital generation after Holding expenses, excluding market impacts and one-o‰ items.