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Brand Awareness

India, February 1, 2016

Aegon Life's new campaign is 'simply' effective

Close up of a hipster's face Aegon Life (India) has launched a new integrated marketing campaign that focuses on simplicity and the ease of buying its products. In just one week, the online version of the commercial has already received over a million views.

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Indonesia, January 18, 2016

Doubling sales through data

Lady in head scarf on telephone PT. Aegon Marketing Services Indonesia (AMSI), part of Aegon Direct and Affinity Marketing Services (ADAMS), has applied ‘customer insight’ to double a client’s telemarketing sales.

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India, December 7, 2015

Aegon increases stake in its Indian life insurance joint venture

Aegon Life Logo Aegon has increased its investment in Aegon Religare Life Insurance Company Ltd. (“ARLI”) from 26% to 49%. The transaction was completed with Bennett, Coleman & Co. Ltd. (“BCCL”).

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The Netherlands, November 16, 2015

Knab offers innovative mortgage solution for self employed

Knab Financial Marketing Award 2015 Today, Aegon's online bank, Knab, launched a new mortgage that provides a solution for many of the Netherlands' 800,000 self-employed.

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Slovakia, November 3, 2015

Aegon Slovakia adapts award-winning Spanish campaign

Screenshot from TV commercial featuring little girl This week, Aegon Slovakia aired an adapted version of Aegon Spain’s award-winning television campaign - Mi Pequeña (My little girl). The commercial will be used to promote Aegon Slovakia’s newly designed life insurance for children.

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