Brand Awareness

India, February 1, 2016

Aegon Life's new campaign is 'simply' effective

Close up of a hipster's face Aegon Life (India) has launched a new integrated marketing campaign that focuses on simplicity and the ease of buying its products. In just one week, the online version of the commercial has already received over a million views.

Read more

Indonesia, January 18, 2016

Doubling sales through data

Lady in head scarf on telephone PT. Aegon Marketing Services Indonesia (AMSI), part of Aegon Direct and Affinity Marketing Services (ADAMS), has applied ‘customer insight’ to double a client’s telemarketing sales.

Read more

India, December 7, 2015

Aegon increases stake in its Indian life insurance joint venture

Aegon Life Logo Aegon has increased its investment in Aegon Religare Life Insurance Company Ltd. (“ARLI”) from 26% to 49%. The transaction was completed with Bennett, Coleman & Co. Ltd. (“BCCL”).

Read more

The Netherlands, November 16, 2015

Knab offers innovative mortgage solution for self employed

Knab Financial Marketing Award 2015 Today, Aegon's online bank, Knab, launched a new mortgage that provides a solution for many of the Netherlands' 800,000 self-employed.

Read more

Slovakia, November 3, 2015

Aegon Slovakia adapts award-winning Spanish campaign

Screenshot from TV commercial featuring little girl This week, Aegon Slovakia aired an adapted version of Aegon Spain’s award-winning television campaign - Mi Pequeña (My little girl). The commercial will be used to promote Aegon Slovakia’s newly designed life insurance for children.

Read more

Asia, October 28, 2015

GoBear comparison site starts Asian expansion

Go Bear Logo Aegon joint venture GoBear, the first independent comparison website for insurance and financial products in Asia, has extended its reach to Thailand.

Read more

Spain, October 7, 2015

Aegon Spain launches independent broker

Aegon Activos Logo Aegon Spain has received authorization from the Spanish National Securities Market Commission (CNMV) to launch a new independent broker service, Aegon Activos.

Read more

The Netherlands, August 17, 2015

Aegon launches new TV campaign

Still from Aegon Netherlands commerical 2015 We check our bank accounts daily and never leave a letter from the Tax Office unopened. But when it comes to sorting our finances, we’d rather put it off until later.

Read more

United States, August 11, 2015

Transamerica expands distribution partnership with Edward Jones

Edward Jones logo Transamerica, Aegon's US subsidiary, has announced an expanded distribution partnership with Edward Jones to provide its retirement plan solutions to companies throughout the U.S.

Read more

India, August 7, 2015

Aegon strengthens online insurance portfolio in India

iCancer insurance logo AEGON Religare Life Insurance, the pioneers in online insurance in India, have launched three next-generation protection plans - iIncome, iSpouse and iCancer. These plans can be bought exclusively online in around 10 minutes.

Read more

India, July 31, 2015

Aegon to up stake in growing Indian market

Mumbai skyline Subject to approval, Aegon plans to increase its stake in its India business from 26% to 49%. This is the highest possible share permitted by a foreign investor under the country’s recently amended government regulations.

Read more

Los Angeles, July 28, 2015

Aegon sponsors Team NL at 2015 Special Olympics

Trienco wins bronze and gold for Team NL At the 2015 Special Olympics World Games in Los Angeles, 6,500 athletes with intellectual disabilities, from more than 165 countries, will compete against each other.

Read more

China, July 24, 2015

Aegon launches new Chinese joint venture

Aegon launches THTF Joint Venture in China In June, Aegon received approval to change the name of its Joint Venture in China to Aegon THTF Life Insurance Co., Ltd, or Aegon THTF for short. This week the new corporate branding was launched to the outside world.

Read more

UK, February 25, 2015

Aegon Championships retains ATP 250 Tournament of the Year award

Aegon Championships Voted for by the players in the Association of Tennis Professionals (ATP) World Tour, the Aegon Championships have been named ATP 250 Tournament of the Year for a second year in a row.

Read more

Brazil, January 12, 2015

Mongeral Aegon Celebrates 180 Year Anniversary

This month Mongeral Aegon celebrates its180 year anniversary - a history made by people. Five families, customers and employees, share their stories.

Read more

Hungary, December 9, 2014

Damage Prevention Campaign receives trio of prestigious awards

Aegon European Award for Excellence Aegon’s Hungarian Damage Prevention Campaign has been recognized with a European Excellence Award, CSR Hungary Award and PR Society Award. These prestigious accolades acknowledge the best sustainable initiatives in Hungary.

Read more

The Hague, The Netherlands, September 12, 2014

Knab bank maintains its innovative edge with a trio of firsts

Knab bank innovation In October, Aegon’s online bank, Knab, will become the first to offer payments in The Netherlands using Facebook or a cell phone number. The new service, Knab Social, is the latest in a long list of customer-oriented innovations.

Read more

USA, August 7, 2014

Transamerica to rebrand insurance companies

Transamerica rebranding Transamerica, Aegon's successful brand in North America, plans to merge and re-brand a number of its statutory life insurance companies. This will allow them to fully leverage the strength and distinctiveness of its iconic brand.

Read more

Indonesia, May 5, 2014

Futuready receives promotional boost from Ajax tour of Indonesia

Futuready Ajax Indonesia Tour When it comes to health and financial planning, the best person to judge the level of insurance and pension provision you need - is you. However, Aegon Direct and Affiliate Marketing in Indonesia found this to be far from the case.

Read more

The Hague, The Netherlands, March 26, 2014

Aegon extends Ajax sponsorship by six months

Aegon Ajax Sponsorship Aegon has agreed to a six month extension of their role as main Ajax sponsor and shirt sponsor. The new agreement will end December 31, 2014. Aegon will then continue as an Ajax sponsor partner until June 30 2017.

Read more

United States, March 14, 2014

Aegon connects with active lifestyle segment

Active Transamerica When Transamerica, Aegon’s leading brand in North America, identified the potential in the active lifestyle market, it was determined to become an authentic part of active lifestyles, and not just another company trying to sell stuff.

Read more

The Hague, The Netherlands, February 13, 2014

Clear focus for Aegon sponsorships

Aegon Sponsorships Aegon has a proven ability to spot and develop young talent. Their sponsorship deals around the world offer financial support and expertise to help promising young sports people become the best in their class. And it's paying off.

Read more

The Hague, The Netherlands, January 7, 2014

New advertising campaign for Knab

With the launch of Knab in 2012, Aegon provided a revolutionary new way of banking in the Netherlands. A cross-media advertising campaign, including TV and radio, is currently helping even more customers discover the benefits on offer.

Read more

China, December 2, 2013

Aegon-CNOOC partners with online retail giant

Aegon Tmall Partnership Since November 1, 2013, Aegon-CNOOC has been working with China’s to promote vehicle insurance product, Sui Xin Bao. In another industry first they're making insurance available to customers aged up to 80 years old.

Read more

The Hague, October 17, 2013

Pensions and a Cappuccino!

Research by Wijzer in Geldzaken showed that just 10 per cent of employees in the Netherlands take the time to find out about their individual pension situations...

Read more

Spain, September 30, 2013

Aegon Spain Launches New TV Commercial

Screenshot of little girl from Aegon Spain commercial Aegon Spain's new TV commercial follows a little girl through the potential phases of her life. Already proving popular with the general public, the campaign focuses on the importance of preparing now for life's future milestones.

Read more

The Hague, August 27, 2013

1.2 Billion Potential TV Views for Aegon in China

Aegon CNOOC Football Dream Aegon-CNOOC is an official partner of the Chinese TV show, Football Dream. Starting in September, thirteen one-hour episodes and daily 10 minute updates will be broadcast on primetime TV, with1.2 billion TV views expected.

Read more

The Hague, August 21, 2013

Aegon Partners AgeLab to Improve Retirement Prospects

Transamerica/Aegon Partners AgeLab The impact dementia can have on planning for retirement is just one of four areas that will be initially researched as part of a new collaboration between AgeLab and Transamerica/Aegon.

Read more