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Aegon Life's new campaign is 'simply' effective

India, February 1, 2016

Aegon Life (India) has launched a new integrated marketing campaign that focuses on simplicity and the ease of buying its products. In just one week, the online version of the commercial has already received over a million views.

Contrary to other life insurance ads, this multimedia campaign isn't centered around safety, security, emotions and a better future for the insured and their dependents. Instead, it focuses on the effectiveness of jargon-free communication, simple processes and broad accessibility.

Discover the unique focus of this new commercial from Aegon Life in India
 

Shamik Banerjee, Chief Marketing Officer at Aegon Life Insurance, says, "With this unconventional take on insurance, we are confident we'll change the communication paradigm. This campaign stands out from the usual speak of life insurance brands and will bring a renewed vitality to the insurance advertising space."

This campaign stands out from the usual speak of life insurance brands and will bring a renewed vitality to the insurance advertising space

Shamik Banerjee CMO, Aegon Life
 

The campaign is being primarily led by a one minute television commercial, supported by print, radio and digital activations. Clear, impactful and 'Simple'; the ad film showcases multi-dimensional visual perspective using minimal elements for bringing out 'Simplicity' as the core of the Aegon Life's ideology.

Sonal Dabral, Chairman and CCO of DDB Mudra Group, the creative partner for the commercial,  said, "It's not just current life insurance processes that are complex, the advertising too in this category is cluttered and fuzzy. For a brand that promises to simplify everything associated with buying life insurance, it was important that Aegon Life's communication was also simple and yet had a sense of scale to it."