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Aegon Marks World Health Day 2012

The Hague, April 5, 2012

Every year on April 7, the World Health Organization holds its World Health Day (WHD) to highlight a major global health issue. The WHD is focusing this year on aging and health.

With the slogan "Good Health Adds Life to Years," the WHD aims to raise awareness on how good health throughout life helps older men and women remain active members of their families and communities, while leading fuller, more productive lives.

As a leading provider of life insurance, pensions and asset management, Aegon is actively engaged in understanding and positively transforming the financial and societal impact of global aging. In addition to developing innovative products and services that meet the needs of this trend for individuals, Aegon is also a founding member of the Global Coalition on Aging. Through research, public policy analysis, advocacy and communication, the Coalition works to ensure global aging is a path for sustainable economic growth, social value creation, and wealth enhancement.

Active aging
Active aging is about optimizing opportunities for health, participation and security in order to enhance the quality of life as people age. It applies to both individuals and population groups. Active aging empowers people to realize their potential throughout the later stages of their life course. It supports their ongoing participation in society, while providing them with adequate protection, security and care when they need it.

"The fact that in almost every market people are living longer than ever before presents a great opportunity for Aegon," said Aegon CEO Alex Wynaendts. "In many cases, retirement from one career opens the possibility of a second career. Someone who retires at the age of 65, for instance, can expect to live another 15 or 20 years on average. This means that we have to address their longer-term financial goals with products and solutions that help them manage their assets for a longer period of time and which give them the flexibility to pursue their ambitions."

Innovative products to support global aging

 • In the United States, through its Transamerica and Diversified Investment Advisor's pension business, Aegon has developed SecurePathSM for Life, a defined contribution plan investment option available to participants nearing retirement. This innovative new service provides the participants with the opportunity to receive a guaranteed lifetime income in retirement.
 • In the Netherlands, together with Dutch health-insurer Menzis, Aegon introduced the first long-term-care savings account. The account is used to save for long-term care, facilitated-living or other support in old age. When the account holder wishes to buy care, tailored advice will be provided on how best to use the account proceeds.

 • In the United Kingdom, Aegon's asset management business, Kames Capital, has established the Healthcare Property Unit Trust. This Fund invests in best-in-class health care properties in the UK. These are predominantly retirement homes that provide excellent standards of care in areas with sustainable demand. By raising funds, Kames Capital is working to satisfy the increasing demand for elderly care facilities as the population ages.