Aegon launches international data analytics academy

Global, June 16, 2015

The Aegon Analytical Academy, an international program aimed at developing leading data analytics capabilities, has been launched. Data analytics is identified as key to strengthening customer loyalty through improved understanding.

Alex Wynaendts, Aegon CEO presents during the inital analytics boot camp

Eight analysts from Aegon businesses around the world kicked off the three year program with an intensive six-week bootcamp. As well as developing experience in data management, analysis databases, and analysis techniques, the program also focusses on understanding business requirements and translating these into the right data analysis approach.

Through analytics, we're learning more and more about our customers, about our distributors, and about our products and services.

Alex Wynaendts Aegon CEO

At the end of the program, participants will be able to present results in a way that their colleagues around the company can understand them. The international aspect of the program will help participants to develop a network across the business, and build a common language to support understanding, and make the results of analysis more interchangeable.

"Through analytics, we're learning more and more about our customers, about our distributors, and about our products and services," said Aegon CEO, Alex Wynaendts. "We're getting better at understanding their needs and their behavior, and we're using data to adapt and change, so that we develop a more targeted approach, improving what we do and how we do it."

The program will continue with a number of international and cross-functional exchanges, supported by regular training modules. Through this approach participants will continue to actively contribute to improving Aegon's customer centric approach from day one of the program.

This is just one of a number of development programs that support Aegon in achieving its strategic objectives. Learn more about our Technical Development Program.

Written by: Aegon

Related Links

The Aegon Analytical Academy is one of a number of development programs run by Aegon to support its strategic priorities. Aegon's Technical Development Program has been running for a number of years.

Technical Development Program >


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