Aegon extends Ajax sponsorship by six months

The Hague, The Netherlands, March 26, 2014

Aegon has agreed to a six month extension of their role as main Ajax sponsor and shirt sponsor. The new agreement will end December 31, 2014. Aegon will then continue as an Ajax sponsor partner until June 30 2017.

Refering to the Ajax sponsorship extension, valued at three-million euro, Marco Keim, Aegon Netherlands CEO said: "We have been Ajax's main sponsor since 2008 and together we have achieved great results. It is important that Ajax has a strong successor, hence this extension."

Edwin van der Sar, Marketing Director of Ajax: "Aegon has helped us out tremendously with this extension, because we need more time. Now we can continue with confidence and peace of mind."

Written by: Aegon