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Damage Prevention Campaign receives trio of prestigious awards

Hungary, December 9, 2014

Aegon’s Hungarian Damage Prevention Campaign has been recognized with a European Excellence Award, CSR Hungary Award and PR Society Award. These prestigious accolades acknowledge the best sustainable initiatives in Hungary.

Statistics from the Hungarian National Institute of Criminology show that 51 percent of all crimes in Hungary are property related, including burglary.

Furthermore, experts at Aegon, Hungary's largest household insurer, believe that nearly 70 percent of property claims, including weather related damage, could be prevented by taking simple preventative measures.

Cooperation

Last year, Aegon formed a cooperation with the Police, the National Crime Prevention Council, the National Civil Self-defence Organization, National Organization for Rescue Services, and the Research Institute of the Hungarian Academy of Sciences.

Together they established a common information database and launched communication campaigns to help reduce property crimes and mitigate property damage. A website (karmegelozes.hu) provides useful tips for preventing property damage, and an application with statistics about crime levels in different geographical are assists people buying a new home.

Claims research

In 2013, Aegon Hungary surveyed 18,000 households and used the results to design a leaflet providing practical advice on preventing damage. The leaflet was distributed to 60,000 families in Hungary and 300,000 in 2014.

In 2014, the campaign continued with radio spots on two radio channels, a mini-series on two commercial TV channels, a cartoon animation series on YouTube, and a '10 minutes to protect your property' roadshow in the five cities with the most claims.

49 million consumer moments

In total, the campaign was exposed to over 49 million consumers and Aegon brand preference in Hungary doubled between 2013 and 2014.

Aegon Claims adjusters worked closely with property protection experts from the police to understand the kind of information each party requires of the client in the event of a burglary or other household damages. The ultimate goal is to streamline how the two organizations work together on a daily basis, making the process simpler and more efficient for customers.

These latest awards allow Aegon Hungary to use the 'CSR Hungary' logo for the coming two years in its communication materials and the European Excellence Award logo for one year.

Written by: Aegon