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Patented Innovation - Real Time Pricing

The Hague, August 14, 2013

Record low long-term interest rates and regulatory changes in the US have significantly impacted what companies can offer when it comes to guaranteed universal life products. At the same time, consumers still want and need guarantees.

Consumers are keenly aware of how economic volatility can affect their family's future, and that life can change in an instant. Satisfying this clear consumer need led the Transamerica Life Insurance Company, one of Aegon's leading brands in North America, to introduce Real Time PricingTM on its guaranteed universal life products.

This has enabled it to continue to offer the guarantees consumers want, while helping them meet their financial planning goals.

Patent-Pending Pricing Methodology

Real Time Pricing is a breakthrough, patent-pending pricing methodology that enables Transamerica to respond almost immediately to changes in the market. It allows the company to update its pricing as often as weekly so that these products are based on a sustainable business model.

This also means Transamerica customers can benefit more quickly from upward trends in the interest rate environment, in comparison to products offered by other carriers.

Consumer Desires Drive Innovation

The Real Time Pricing solution is one way Transamerica has responded to the fluctuating marketplace and consumer attitudes.
Scott Ham Transamserica

"Consumers want guarantees and flexibility that help provide certainty in an uncertain world," says Scott Ham, President of the Life & Protection Division of Transamerica.

"We're committed to finding ways of ensuring that customers have access to a variety of products, including guaranteed universal life. I am proud of the innovative work done by our team to create a responsible approach for doing this."

Written by: Aegon