MOBGEN and Aegon team up for mobile first in financial services

The Netherlands, April 12, 2016

Aegon has taken a minority equity stake in the mobile innovation specialist MOBGEN which develops innovative mobile systems and applications for multinational companies, enabling them to connect digitally with their customers.


Since publication of this article, Accenture acquired 100% of Mobgen in July 2016.

Founded in 2010, MOBGEN is a Dutch company with offices in Amsterdam (The Netherlands), London (UK), A Coruña and Malaga (Spain) with a team of over 150 experts. Its turnover has increased by 300% over the past three years.

MOBGEN develops and maintains state-of-the-art global mobile engagement platforms that include functionalities such as mobile payment, cardless loyalty, augmented reality, the Internet of Things, and location-based services.

Aegon's collaboration with MOBGEN will create digital financial services that will help our customers organize their financial futures in a fun, easy and effective way.

Robbert Bakker Chief Digital Officer, Aegon The Netherlands

Over the past years MOBGEN has received significant industry recognition, most recently winning a 'best of best' Red Dot Award (the 'Oscar' for design) for interface and user-experience design for innovative mobile applications.

"MOBGEN supports our ambition to speed up our digital transformation, with FinTech projects that we believe in," says Robbert Bakker, Chief Digital Officer for Aegon The Netherlands.

"This long-term strategic partnership allows Aegon to make optimal use of MOBGEN's extensive knowledge and experience, and at the same time provides MOBGEN with access to expertise within Aegon. We are convinced this collaboration will create digital financial services that will help our customers organize their financial futures in a fun, easy and effective way."

Unique technical, security and design capabilities

Filled with enthusiasm for the partnership, Ron Vrijmoet, Founder & CEO of MOBGEN commented: "It's a recognition of MOBGEN's unique technical, security and design capabilities in the mobile solution space. Aegon will become one of our key clients, enabling us to extend our footprint in FinTech and further develop our growth path servicing global corporate clients wishing to optimize mobile engagement with their customers."

This is not the first FinTech equity stake Aegon The Netherlands has taken recently. Previous investments include EyeOpenNewest Industry, OnnaOnna, Figlo and Kroodle.

Transamerica Ventures

For typical venture deals, Aegon  uses its global corporate venture fund Transamerica Ventures, based in New York and Den Haag. Launched in 2014, it invests in companies with scalable business models who have already achieved a proof of concept.