Skip to main content
Home
  • About us
    • Who we are
      • Our history
      • Our customers
      • Our brand
      • Art at Aegon
    • What we do
      • Our businesses
      • Our strategy
      • Integrated Annual Report
    • Governance
      • Executive Board
      • Management Board
      • Supervisory Board
      • Compliance
      • Governance documents
  • Investors
    • General
      • Analyst consensus
      • Annual reports
      • Financial calendar
      • Financial results
      • Aegon and IFRS 17
      • Aegon NL and a.s.r.
      • Presentations archive
    • Capital & liquidity
      • About debt programs
      • Debt program Aegon N.V.
      • Debt program Aegon Bank N.V.
      • Dividend
      • Ratings
      • Share buyback program
    • Shareholders & AGM
      • Annual General Meeting
      • Extraordinary General Meeting
      • Retail shareholders
      • Share price tool
      • Contact investor relations
  • Newsroom
    • News
      • News Updates
      • Press releases Aegon N.V.
      • Press releases Aegon Bank N.V.
    • Media relations
      • Contact media relations
      • Media kit
  • Sustainability
    • Focus themes
      • Climate change
      • Inclusion & diversity
    • Our approach
      • Ambition & governance
      • Commitments, ratings & recognition
      • Reports & policies library
    • Stakeholder value
      • Responsible investment
      • Responsible tax
      • Community investments
      • Government & policy affairs
      • Human rights
      • Responsible procurement
      • Customer experience
      • Engaged workforce
  • Careers
  • Aegon country websites

    Select another Aegon website from the list of links below.
    • country flag
      Aegon Poland
    • country flag
      Aegon Life (India)
    • country flag
      Transamerica (USA)
    • country flag
      Aegon Spain
    • country flag
      Mongeral Aegon (Brazil)
    • country flag
      Aegon Asset Management
    • country flag
      Aegon THTF (China)
    • country flag
      Aegon Romania
    • country flag
      Aegon United Kingdom
    • country flag
      Aegon The Netherlands
  • Filters
    Article Type

Transamerica earns InformationWeek’s 'Elite 100' status for innovation

June 14, 2016, 10:00 CEST
2 minutes

Breadcrumb

  1. News & updates

Ranking 33rd in InformationWeek’s list of top business technology innovators, Transamerica, Aegon's US subsidiary, has been named as an Elite 100 company.

[node:field_featured_media:entity:field_media_image]

InformationWeek Elite 100 banner

The recognition resulted from the Enterprise Marketing and Analytics Platform (EMAP) project. The platform brings together data from numerous business units and points of customer contact to better map the path that an individual customer takes when coming to and interacting with Transamerica.

One point of contact for customers throughout their life

This allows Transamerica to provide its customers with more relevant advice and products that can be timed across all stages of the customer's lifespan – from young adults starting careers to parents to retirees. Transamerica is using data to better meet customers' needs and inspire customers' confidence on the road to financial security.

EMAP brings together a 360 degree view of the customer, from first outreach to customer retention, covering the end-to-end customer journey. Bringing customer data together allows Transamerica more agility and better collaboration when responding to customer needs. The EMAP project allows Transamerica to better predict customers' future needs, which in turn can lead to further innovations.

Improved data security

Transamerica's EMAP data pool also can offer greater potential security protection for customers. To help ensure customer privacy, EMAP is built with underlying data security, including the use of data masking technology to ensure that personally identifiable information is highly controlled and visible only to certain, qualified people under the supervision of Transamerica's data governance council. The council makes sure that Transamerica continues to use data in accordance with our customers' interests and our business partners' directives.

"The EMAP project transformed the way that Transamerica looks at customer information," said Gerard Rescigno, senior vice president and chief technology officer for Transamerica.

"This technical innovation modernized the analytics infrastructure, giving us a flexible, scalable and secure platform that will enable us to provide more personalized, customer-focused solutions in a rapid environment. We're honored that InformationWeek recognizes our technology team's leap forward to meet our customers' changing needs."

About InformationWeek Elite 100

This is InformationWeek's 28th year identifying and honoring the nation's most innovative users of information technology. The InformationWeek Elite 100 research tracks the technology-based investments, strategies, and results of some of the best-known organizations in the country. Unique among corporate rankings, the InformationWeek Elite 100 spotlights the power of business technology innovation.

Contact

  • Media relations
  • Investor relations
  • About us
    • Who we are
    • What we do
    • Governance
    • Contact Aegon
  • Investors
    • General
    • Capital & liquidity
    • Shareholders & AGM
  • Newsroom
    • News
    • Media relations
  • Sustainability
    • Our focus themes
    • Our approach
    • Stakeholder value
  • Careers
    • Vacancy search
    • Working at Aegon
Site logo
  • Privacy statement
  • Cookie statement
  • Accessibility
  • Disclaimer
  • General terms and conditions
Aegon ©2023