The Nederlandse Schuldhulproute (NSR; Dutch Debt Assistance Route), an umbrella organization covering municipalities, companies and debt counselling organizations, is running its autumn campaign. This campaign focuses on people in the early stages of financial difficulty. They will be directed towards the right resources and information to help prevent their arrears turning into debt. The aim is to ensure that twice as many people with financial worries receive the help they need in time.

The NSR campaign fits Aegon's purpose of helping people to achieve a lifetime of financial security. This includes supporting initiatives that promote financial literacy and improve people's ability to take more responsibility for their personal finances.

"We are extremely grateful to Aegon for its contribution to our national campaign," said Martin Suithoff, director of the NSR. "Aegon inspired us from the beginning to start a national campaign with all partners of the NSR. Thanks to the financial contribution to the campaign, we can reach so many more people who walk around with financial concerns."

Corona crisis

Alex Wynaendts said he was very pleased that Aegon was contributing to this crucial initiative. "Many people, especially self-employed people, have been hit hard by the corona crisis. This means that even more people will seek help for money problems."

Mr. Wynaendts joined Aegon in 1997 and served as CEO from 2008 to May 2020. He was an adviser to the company to the end of September 2020.