VIDEO: Aegon CEO Lard Friese tells Economist Impact that our purpose - helping people live their best lives - is the guiding 'North Star' for our strategy that seeks to deliver value for all our stakeholders.
The Economist chose Lard and five other leaders of multinational companies from different regions and industries to promote a survey of thousands of global CEOs. The focus of the video series is strategy and investment.
Watch as Lard emphasizes: "strategy is never finished: strategy is a work in progress."
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