Silver Starters

One of Aegon's programs to help people achieve a lifetime of financial security while at the same time inspiring active ageing is Silver Starters, an accelerator program for people over 50, that wish to start new, innovative businesses.

Silver Starters is a personal learning program where people aged 50+ learn the basics of entrepreneurship. People in (or nearing) retirement are coached and supported to turn their idea into their own business in via online learning and personal coaching by experts. Aside from helping people discover if entrepreneurship is something for them, the aim is to provide them with the necessary skills to set up their own business. Topics covered during the program include customer needs and wishes, revenue models, marketing and prototyping. 

Silver Starters is currently offered in annual cycles in the Netherlands, Poland, Portugal and Italy. And it's still growing! The length of the program varies per country, but averages around 8 modules.

If you're interested in joining a program (all are in local languages), you can find more information and sign up here.

Mike Mansfield

"Most start-up courses are tailored to young entrepreneurs. We aim to change that!"

Mike Mansfield | Program Director, ACLR

Silver Starter participants in the Netherlands feel more confident, active and assertive 

85 percent
say Silver Starters helped them become more active
67 percent
gained self-confidence and felt better prepared for the future
59 percent
reported becoming more assertive

Winner of The Netherlands Silver Starters Program 2019

82 year old Han van Doorn (left) developed a self-learning app called Are You Okay Today? that connects to an electricity meter box and tracks user behavior. If the app detects a change from normal behavior that could indicate a fall or other emergency, it asks the user to check in. If there is no reply, the app sends a signal to a caregiver.

Read the stories of Silver Starter entrepreneurs