Our LGBTQ+ network: Proud

Our LGBTQ+ network: ProudInclusion and Diversity

Committed to embracing diversity, we have a strong and active Proud network in place within our global firm. Run by employees, the group is aimed at promoting equity and visibility within the organization and to the wider financial services market.

The Proud network within our global firm promotes equity and visibility of our LGBTQ+ community. In full, these letters stand for lesbian, gay, bisexual, transgender, queer and additional variations. Aegon has various Proud groups, serving different regions and run by employees who feel connected to the goals and initiatives.

Live your best life

Proud collaborates with other Inclusion and Diversity initiatives across all of our Aegon group companies, to create an environment that welcomes everyone to live their best lives. Externally, we are visible to our clients, peers, future talent and the wider financial services market. For our customers, we contribute to inclusivity in our products. For society, we sponsor and collaborate with LGBTQ+ organizations, both nationally and globally.

Supported by the global Management Board

To emphasize its importance, Proud is sponsored and supported by Matt Rider, CFO, and the Aegon global Management Board.

Workplace Pride

We've proudly received the Ambassador Award for the fourth consecutive year. This award was presented by Workplace Pride at the 2022 Leadership Awards Gala in Amsterdam. The Ambassador Award is given to organizations that rate 70% or up on their annual LGBTQIA+ Inclusion benchmark. Also, discussions are underway for further improvements to make sure everyone will be able to live their best lives in our organization.

Workplace Pride

Internal training and development

To continuously improve an inclusive culture, we’ve been focusing on developing our employees. We do this via various trainings, such as 'the LGBTQIA+ alphabet', 'Unconscious Bias' and 'Let's Talk: Inclusion'. Helping our employees increase their awareness of their own judgments and behaviors in how we interact with the people around us. 

Willem van den Berg, Director Aegon Life, and member of the Management Team of Aegon Nederland says: "Pride is a beautiful celebration of acceptance. That is why it is important for Aegon to be part of the event. It sends the message that the company you work for contributes to the acceptance of the LGBTQ community and is a company where everyone can be themselves. This is very important and valuable. I personally strive to be a role model for others by showing that there is no pink ceiling at Aegon. Only when you can be your authentic self, can you truly live your best life."

Watch the aftermovie

Our activities

We organize a series of activities throughout the year either to promote visibility or to host social events and have fun together. Or even better: a combination of both!

We pay attention to annual awareness days such as Transgender Day of Visibility, International Day Against Homophobia and Coming Out Day. When we can, we visit Gay Pride events or meet up at LGBTQ+ film festivals.